PLANNED & PROPER ADVERTISING
This process of developing different solutions to Advertise and Promote a company’s name making it
turn as a separate and unique familiar Brand is called Branding.
Brand name should reflect the company’s mission, the benefits and features of products or services
and should reflect the qualities associated with the company.
It should be designed in a neat, understandable and easily remembered format. A tagline that
describes the purpose will add additional glamour.
The Brand is more than a series of words; it is the CORPORATE IDENTITITY of a company. Now, What is
its foundation? The Answer is ‘LOGO’. |
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LOGO
The foundation of your brand is your logo. It reflects your company name with a graphically
molded artistic representation of your company name in different colors that fit into the services
provided by the company.
LOGO is very powerful and so should be its design, Professional. It has many guidelines
to be followed such as The Purpose of the Company’s establishment, Its Products, Target
people, etc…. and NRK guides all the coming companies through these steps, thus helping
them Professionally for a Creative LOGO which will compulsory hit the market with a positive
energy. |
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Brochures
Brochure is the conceptualized book format of the company and it may directly project the company
with complete company info or it may project the company indirectly with a theme based development ,
enabling the reader to understand the company with a more meaningful approach. It comes with a
strong Head Line that defines the company in a word or a sentence. The colorful graphical presentation
of company’s data adds beauty to it and thus the final presentation will make one’s eyes stick to it. |
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| Annual Reports |
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| These projects the company’s statistical data related to the past/previous financial year. This allows the
market to understand the company’s performance better and thus paves the path for the increased
clientele in the future. |
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| Fliers & Posters |
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| These are the thin sheets of paper communicating the small promotions of the company for a particular
time period. |
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| Dockets Folders |
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| Docket Folders are miniature brochures. They are usually presented with individual space for 2 to 3 leafs
of Product Info with main focus of the company on the cover page. |
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| Calendars |
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| Yearly calendars in general, and specially designed Annual calendars that reflect the Traditions of the
company in following a certain format for its operations throughout the year. |
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| Invitations |
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| Every event and every occasion starts with a plan which is followed by inviting loved ones, Relatives,
friends, Business delegates and etc without whom the purpose is not served and this is done through a
beautiful card, Invitation card. |
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| In-house Magazines |
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| These are published weekly, fortnightly, monthly or for every3, 6 months and they are the short
period communications of the company to the market. It may include the reviews on the company’s
performance or the previous versions of it, the suggestions and requests from the public etc. and many
more advertorials that are very much useful to the end user, the reader. |
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| Packaging and Others |
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Label/Carton/Package Designing includes designing of Packages such as Card board Boxes, Paper Boxes
etc with company/product name printed on it in compliance with the rules of respective company.
These cartons are used for the goods transfer of the company from one location to other. Labels are
preferred by the Manufacturing Units to be sticked on to the Bottles and Cartons that are used to
transfer the goods.
Carry bags too are note worthy and they are designed creatively with much exposure to the name of the
company and the products. These are one of the most important advertising means as they are used by
all the people who purchase something irrespective of a particular product. |
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| Exhibition Stalls |
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| Exhibiting the company’s products for better sales and best relation with the people is one great idea
which many companies are collectively implementing by establishing stalls at one unique place. Each
company has its own space and own stall and these stalls exhibit the company through pictorial info
and/or Text info printed on Vinyl sheets decorated in a beautiful way. |
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| Print Advertising |
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| News papers are the daily published news presentations. |
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| Magazines are weekly, fortnightly, monthly etc depending upon the publisher and they contain serials,
articles, useful tips, reviews and other general information of happenings. Journals may be as a synonym for Magazine. In academic use, a journal refers to a serious, scholarly
publication, most often peer-reviewed.
All these three provide space for the companies to advertise themselves and the process is called Print
advertising. |
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